YOND
For the launch of YOND, an AI-powered social travel platform, I was brought in to define a distinct tone of voice and lead all brand copy.
My remit included building a full brand voice guide, developing the in-app content experience, and writing the ATL and digital campaign copy – blending Gen Z-focussed messaging with future-facing travel trends.
I also produced BeYond, a hybrid travel zine spotlighting trends, destinations and cultural commentary, commissioning journalists from GQ, The Times, Dazed, and The Evening Standard.
The result: a confident, creative editorial identity and launch campaign that introduced the world to travel, reimagined.
