EAT YOUR DRINK

As the Senior Marketing Exec for Imbibe Live, Europe's largest B2B drinks event, I partnered with the boozy start-up Smith and Sinclair for the #EatYourDrink campaign.

After meeting founders Melanie and Emile at a warehouse pop-up, we created three mysterious "guess the flavour" alcoholic pastilles. These sweets were then distributed to 55,000 potential Imbibe Live attendees, who submitted their answers via Twitter using the event hashtag.

In the second phase of the contest, guests were invited to create their own flavour, and the winning entry was produced as a limited edition batch exclusively served at Imbibe Live.

The original competition hashtag has now become the company's slogan, and thousands of people participated in the competition, resulting in #ImbibeLive trending on Twitter throughout the summer.